Deliverables:
UI, UX, Development, API, Branding
Platforms:
Web & Responsive
Client Overview
Arrow is an innovative CRM and sales platform for the heavy equipment sector, servicing both B2B and B2C clients. Integrating inventory management, e-commerce, finance, and communication tools—including internal/external chat, e-signature docs, and e-invoicing—it centralizes every aspect of the sales lifecycle.
Strategic Objectives
Replace dozens of tools with an all-in-one digital platform
Enable remote deal initiation and closing
Support role-based user access across admins, sales reps, and buyers
Seamlessly integrate with industry giants like John Deere, Caterpillar, Bobcat, Aerial Titans
Enterprise Solution
Discovery & Design
Human-centered research
Stakeholder workshops
Journey mapping
UX interviews
Rapid prototyping using low‑fidelity mocks for early validation
Platform Engineering
Closed-loop platform supporting super-admin, admin, sales, and buyer roles.
End-to-end module development: inventory, live feed, e‑commerce store (CloudStore), e-signature, finance, chat.
APIs engineered to deliver 1.2 sec average response—dramatically outperforming competitors (~6.5 sec) sketchish.com
Hybrid web + mobile implementation for on-the-go accessibility
Agile Delivery
Iterative 2‑week sprints with cross-functional squads
Parallel track: design and backlog refinement → dev → QA → release
Deployment at Scale
Fast ramp with 5 enterprise clients and 60+ users onboarded in just 4 months via wayrabbit.in, along with rolled-out integrations with major OEM and dealer networks.
Results & Impact
Metric
Before
After
API response time
~6.5 sec (competitor)
1.2 sec
Team productivity & sales success
Baseline
+35%
Revenue uplift
Baseline
+22%
Customer satisfaction
Baseline
+55%
Platform adoption
0 clients
5+ customers,
60+ users in 4 months
“This is an elite and talented group of people that have the rare combination of engineering and design skills. They really try to understand the end user solution and are great collaborative partners.”
Logan M.
Co-Founder / COO at HeyArrow
Key Takeaways
Scale + performance: CloudStore e-commerce + sub‑second APIs
Unified tech stack: Outcome-driven platform replacing 20+ legacy tools
Vertical expertise: Deep understanding of heavy‑equipment OEM/dealer use cases
Continuous evolution: Ongoing feature delivery and integration roll‑outs
